Introduction
Many merchants love putting products out on the Clickbank market place because they don’t have to recruit affiliates to sell their product. Clickbank has 150,000 or more affiliates scanning the product listings every day and picking up new digital products to sell to other people, so that they can earn a commission. Among this army are top names in internet marketing who could be looking at your product and picking it up to sell to their very large customer base.
You would think that with this amount of affiliates that you would be guaranteed some good sales if you put virtually any product or service out there. But believe it or not, it's still possible to list your digital product in the Clickbank marketplace and for it to just "sit there" and no one promotes it. Your product or products are competing for attention with 10,000 or more other products in the same niche. The products that already have strong sales, been in the marketplace long and have good affiliate association are the ones that are in high demand. If your product enters at a dead stop, it’s a hard path to get it into the "fast lane" so the good affiliates take notice of it.
Moreover, among those 150,000 or more eager sales people, there is a fair share of bad ones. If your product gets picked up by rookie affiliates or those in the market but who are not skilled at what they do, your product can just "lay there" making you wonder what went wrong. You will have to draw affiliates to your product and recruiting them is entirely justified to get your sales moving in the right direction on Clickbank or other market place service.
Affiliates: Be Agressive
Many merchants are satisfied to just allow the nature of Clickbank to bring affiliates their way. But to get aggressive and actually get out there and draw affiliates to you, gives you some ownership of the process. You will accelerate the process of becoming successful within the Clickbank environment, develop strong relationships with affiliates and work smarter in partnerships, with recruited affiliates than you would if you simply relied entirely on "random" affiliates picking up your product and beginning to make the sales you need.
Searching for new affiliates and making them part of your affiliate network will take some creative thinking but you already have all the resources you need at your finger tips. The primary objective is to build lines of communications which would not exist if you simply left the Clickbank affiliate arrangement operate as it is. The assumption of Clickbank culture is that merchants and affiliates do better if they don't communicate with each other because you can focus on creating more products and the affiliates can focus on sales and promoting, for which they do not have to be accountable to dozens of merchants if they are advertising a lot of products.
Of course, the formula does work in a lot of cases, particularly if the product becomes part of a catalog of hundreds of thousands of products for very large affiliates who move a lot of digital products under the Clickbank system. However, that doesn’t mean there is not plenty of room within the Clickbank system for a partnership relationship between affiliate and merchant. You may be in relationships outside of Clickbank with affiliates you work with through your website. The body of sales people is a natural place to go to recruit affiliates to sell for you in Clickbank. By approaching them to consider becoming part of Clickbank and selling your product there, you can sweeten the deal by offering a higher commission and lure a large catalog of products there that they can become more prosperous selling in the Clickbank marketplace.
Conclusion
The ideal situation to be in, is to cultivate a large body of affiliates, some of whom sell your products "anonymously", not to be named and others with whom you have a relationship, be it personal or business. You can recruit affiliates for future product and service announcements, by which you can simply thank them for making your last product offering a success and offering to keep them in the loop when you put more products and services into the marketplace. Building a mailing list of successful Clickbank affiliates, who like your work, and want to know when you have something new to offer in Clickbank, you will build a "team" of sales people with a great focus on your marketing approach and they can join in your success as a merchant by seeking you out when you have something new to offer.
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