Article marketing can do a lot for your company or business adventure. You just have to know a few things and here are some helpful tips to help you stand out against other competitors.
1. Relevant topic of interest
You first have to make sure that whatever you are writing about is relevant for your subject. If you know for a fact that your product could be very useful, then do some research about it and then end the article with a link to your website and this will help to gain more traffic. Before you upload your article, check if the site you plan to put this on has this as one of their topics, for example putting a weight loss product on a page that has dating advice might not be a suitable choice, unless you can adapt your work around it.
I recommend putting your articles on your own blog or website because then you can chose the keywords and what each article will be about. Here is a product that has helped me write between 350 to 500 words, by working from home and getting myself more traffic: Work From Home Writing Jobs
Just like what you read in the newspaper or see on television, your articles must be up to date with the current trends and situations. This will allow you stay in touch with what is happening in the world. One good way is signing up with a site that gives you alerts with regards to certain topics. I suggest to research your topics and keep informed by watching Youtube videos and subscribing to people who are in the same field as you.
3. Create sequels of your articles
Some writers just post one article and that’s it for this topic. Just like movie producers, you should post a sequel to your work because there could already be new information available which you could share to the public, meaning that you will have to update your article with new details.
For example, you wrote about a website that you have used 10 years ago, for which that website no longer exists because of unknown reasons. You will have to ammend that article as it is out of date and will need to find alternatives.
4. Make your articles viral
This means you are allowing other people to publish your article, just as long as nothing is changed and you are given credit for it and this will increase more traffic and more exposure. Another way of doing this is offering your writing services to others which will become added revenue for you.
You can use Fiverr to promote or advertise your services, for example $5 for a unique 500 word article of the buyers choice and with extra benefits of $1 to get it in one day or just wait for 3 days depending on what is offered.
5. Short and simple
The articles you write must be short and simple, for which if starting out I suggest to have the minimum of 300 words, as this is a good starting point. It must be short so that it will not bore the reader and have a relevant topic that will interest them. Simple so that they will be able to understand the message you are trying to convey and do not use difficult words.
When you get the feel of article writing, you may increase your word count from 300 to 500, as by then you will have a larger audience and more people reading your content.
6. How many articles to write?
To help increase your traffic, for beginners, the good news is that you only need 2 articles to get things started, but I suggest to keep a schedule, so that you can get more than 11 articles a month. A good title to have for example is “ how to do something” and “ x number of tips for something.” If this catches their interest, that visitor will most likely click on your link to go to your website and then buy something. The bottom line is that it increases your web traffic.
7. Cross reference
You can stop at just 2 articles to promote your website, as the majority of your articles will be sub catergories or information that is needed. If you have other products or services, you can write articles on it as well and then mention them in the resource box. This is known as cross-referencing which a lot of webmasters allow their contributors to do.
Cross reference is used if your article has details on another topic, on another article, for which you can get your visitors to view other pages internally. If you want them to go to an external site, use hyper links to forward them to a different location.
8. Post articles on your website
Aside from publishing your written work in other websites, don’t forget to also put them in your own website. If you have written 10 or more articles on the same topic, for example weight loss, put these together to create an e-book and then pass this along for free, to attract more visitors and improve search ranking. Again, if people like what is written there then people wouldn’t mind reading it several times over.
There are loads of helpful advice in creating an e-book as it is easy to search. Here is a guide, for a wordpress plugin, to create an e-book on your site: E-book Master Guide
9.Make use of RSS feeds and Social networks
Aside from posting in websites, make sure to use RSS feeds and social networking sites. There are plenty of them around so make use of them to gain more traffic to your website.
Conclusion & Disclaimer
There are two ways to get into article marketing, which are writing it yourslef or hiring someone to do it for you. Some writers charge by the hour while others charge per word. It may be worth it if this increases traffic to your site. The links to fiverr and work from home are affiliate links, so I will get a commission if actions are taken, whereas the guide is free for all and to be shared by all.
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