When working for a company or a business, there is always a dominant player in a specific field of expertise. We know Microsoft pretty much dominates every aspect of PC technology, with their software. There are smaller companies that dominate application areas like Adobe for PDF files or Photoshop for photo editing. When it comes to the internet and online marketplaces, the dominant company is no doubt Clickbank. However, there are alternatives to Clickbank out on the internet and they are digistore24 and PayDotCom.
These two alternatives are alright, as they have things to offer and some drawbacks too. Do research before deciding to try the alternatives or not. Clickbank dominates the field for good reasons as they are the largest affiliate marketplace on the internet. Publishing your product on Clickbank has the potential to be chosen by any of the affiliates, as they have over one million affiliates. This is quite a sales army to cash in on.
A great benefit of utilising Clickbank that makes it better than PayDotCom and digistore24 is you can get the affiliates to sell your products far and wide and you don’t have to pay them at all, as this is handled by their commission system. The system pays money out to the ones that are successful in making the sales. This is a brilliant way to organise their service and it has paid off for Clickbank and for the rest of us beautifully.
There is a downside to their policy decisions, as Clickbank provide customers an iron clad refund policy, meaning if they are not happy with the product they can ask for a refund, as long as they meet the 30 days. Clickbank has an outstanding customer relationship approach, however since transactions and products are digital, it leaves an open door to thieves and shoplifters who download products and then file for a refund without any explanation at all, meaning getting this product for free.
PayDotCom and digistore24 are alteratives to Clickbank, but would not recommend them because you need to meet certain requirements and this can be a pain to complete. Clickbank pays their affiliates and keeps the burden off of the merchants who come to their marketplace, the transactions are clean and more merchants feel freedom to participate in Clickbank. Clickbank's history is the best as they keep on growing and have a huge client list and more potential business partners.
When a merchant wants to put their product into the marketplace and then go through the support steps of linking to it from their website and adding keyword optimised articles to drive traffic to the products, the merchant wants to know the largest affiliate base out there to take it from there and really get that product into broad distribution and sales. Clickbank is the only solution to choose.
In a way, Clickbank succeeds by its success. And even though PayDotCom and digistore24 are viable alternatives, it's difficult to capture enough market to interest merchants and affiliates to switch. However, until Clickbank makes some huge mistake, which they probably wont do, then they will not lose any clients at all.
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