Clickbank is an ecommerce retailer for physical and digital products, for which the company was founded in 1998 by Tim and Eileen Barber. They have over six million clients and are well known, as they have been awarded the best top affiliate network site. When they were founded, it was the start of their journey for online marketing, as Clickbank was in the infancy stage and had to smooth out their operations by finding someone to handle credit card payments.
To do this legit, you had to have what was called a "merchant account" with an actual credit card company, like Visa, and the requirements to qualify for such an account were out of reach for new internet merchants just trying to get established. As an example, if you got your company up and running, you could not get a merchant account unless you were running a minimum of $1000 a month through your business. It was almost impossible to get that kind of business moving through your site if you could not offer credit card payments for your buyers, so you were stuck. However, from the credit card company's point of view, they were protecting themselves if you sold products online and there were a lot of refunds to be processed which made the entire relationship unprofitable for them. So it was a lose- lose situation for the credit companies and even more so for the new internet marketer just trying to catch a break in their business.
ClickBank managed to overcome this by creating a marketplace where content creators and affiliates could work together advertising and selling digital products, to get the benefits of earning money online. Considering that since then Clickbank has grown to represent over 46,000 products and serve the needs of over 6 million entrepreneurs, they certainly have been a success in their business mission in life and their core value. They solved the merchant account problem by collecting all the money from the sales of the products and distributing it to the vendors easily with no fuss, so the vendors can quickly get their products out on the marketplace with very little cost or effort and see the products begin to return profits very quickly.
ClickBank continues to be a success as they have to make doing business through their marketplace is simple and profitable for vendors with products and affiliates who want to sell those products. They offer a majority of tools especially to affiliates to study products to see which ones to promote and to see statistically which ones are already a success or on a trend toward greater success soon, meaning more sales and less refunds.
For the affiliates this means advice and guidance, figuring out how to be a success and then tracking that success every step of the way and making adjustments quickly and easily. For the vendors this means that affiliates have a natural mechanism to choose their product and promote it on the internet quickly.
So take your time when getting signed up with Clickbank, do research to find out what is expected of you, as there are rules and guidelines to follow. Clickbank is a marketplace like any other, meaning your product will either be popular or fall on its own value, so you will have to offer something more value to customers to turn that negative to a positive.
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